Good relationships are good for business. is revolutionizing referrals for professionals.

Our software gives professionals the means to build networks of interrelated professionals called ”trusted teams,” and to nurture, monitor and encourage referrals. That’s why thousands of professionals use our software every day.

We enable professional service providers to refer and be referred.

Tom Gay

Founder, CEO & Chairman

Thomas Gay is a life-long business owner and entrepreneur. His companies have been IT pioneers bringing new solutions to complex business problems. In the 80′s he founded National Decision Systems (NDS), the pioneer in advanced site selection and target marketing tools for major consumer goods companies. Tom’s firm was twice honored with the coveted INC 500 Award and he sold it in 1988 toEquifax (NYSE) of Atlanta, Ga. Today, NDS’ tools are still the industry standard and the company is now owned by A.C. Nielsen.

In 1990, Tom started VistaInfo (VINF-NASDAQ) to deliver real time, geo-targeted property risk info to banks, insurers, realtors and home buyers across the USA. After going public in 1997, Tom was honored in an Individual Investor Magazine cover story (May 1999) where he was called one of the “5 Best Undiscovered CEO’s” in the USA. VistaInfo was named a “Magic 25” company in 1999 and was acquired in 2000 with sales of $80mm to create what is now known as Fidelity National Information Solutions (FNIS-NYSE).

Chris Bounds

COO & President

Chris Bounds brings broad management experience to his role at He is the former Chief Executive Officer of MarkMonitor, a SaaS company that provides enterprise brand protection for half of the Fortune 100 (sold to Thomson Reuters July 2012) and served as Chief Financial Officer of CradlePoint, Inc., the leading producer of 4G/3G network router hardware. He is also the former Senior Vice President of Associated Grocers, a $1 billion wholesale and retail services corporation where he had overall responsibility for technology, legal, finance, and human resources, as well as serving as the President of several subsidiaries.

Prior to joining Associated Grocers, Chris was a Manager in the Management Consulting Practice of Deloitte and Touche (formerly Touche Ross), where he focused on operational improvement, business strategy, and mergers and acquisitions. He received his undergraduate degree from Rice University, where he graduated Magna Cum Laude in Economics, and his M.B.A from Stanford University in 1981.

Brandon Barnum

Chief Referral Officer

Brandon is an experienced social entrepreneur who has built several online platforms over his career. During his decade in the mortgage industry, he built the regional mortgage brokerage Integrity Lending, all the time leveraging the internet through attractive websites and innovative online marketing campaigns.

During this time, Brandon was featured in the best-selling book “Cracking the Millionaire Code” for his entrepreneurial and charitable endeavors. In 2007, Brandon helped create the social enterprise Humanity Unites Brilliance (HUB). Serving as President, Brandon built an international sales force of over 5,000 independent representatives that generated $4 million in first year revenues with $0 initial capital investment. Here, Brandon assembled dozens of best-selling authors and top trainers as faculty providing weekly tele-seminars and presenting at HUB conferences throughout North America. After proving his ability to bootstrap a company from nothing to millions, Brandon joined as President overseeing the technology and licensing model.

John Lewis

Director of Marketing

John Lewis is an experienced executive with a passion for start-up ventures. As the founder, President, and CEO of My Custom Video, Inc., John has created hundreds of videos and developed dozens of online and offline marketing strategies that have generated millions of dollars in revenues for clients in a variety of industries. Previously, John worked as a Controller, CFO, COO, and President for various companies where he automated marketing, accounting, and operating systems to streamline operations and increase efficiency.

John attended Brigham Young University where he graduated with a Bachelor’s degree in Accounting prior to working for Ernst & Young—where he became a licensed Certified Public Accountant. He has handled day-to-day operations and been directly responsible for the P&L for companies ranging from start-ups to over $50 million in annual revenues.

James Krier

Director of Software Development

James Krier leads the software development team at Prior to, James was responsible for middleware architecture for PCA (Packaging Corporation of America), a $5 billion container-board and paper manufacturer with 90 locations. James came to PCA from where he was the Lead Web Developer and managed a team of 10+ developers and contractors.

Before joining LIVESTRONG, James was the Web Platforms Manager for Smith Optics. While at Smith Optics he was a member of the Outdoor Industry Association’s B2B Working Group that helped develop B2B and P2P standards for the outdoor manufacturing industry.

James has also developed applications for Target, Nike, UPS, Smiths Medical, Grainger, and many others over his career.

Deanna Brown

Director of Sales and Business Services

Calling Minnesota her home turf, Deanna has been now been a Boise resident for 20+ years. With a background that started in the technological fields of medicine and instructional development, she started a Real Estate practice in 2001 growing herself to the top 10% of producers and the brokerage to a 1B+ in sales revenue.

As Director of Business Services for she leads the efforts, strategy and development of the sales team as well as the growth of advisory and SaaS product services. She’s a dedicated professional, fond of the values that still serve well–honesty, doing the homework, reaching for excellence & inspiring others to succeed.

In the off time? Paddling the waters, playing with the 2 yellow dogs and hanging out in the Idaho wilderness provides great renewing adventures.

Hayle Olson

Product Marketing Analyst

Hayle’s role as Product Marketing Analyst is a combination of various marketing efforts. Her role includes being the Editor-in-Chief of the Blog, developing marketing strategies to drive new user growth, and managing all of our social media accounts.

Hayle Olson comes to us from Iowa State University, where she graduated with a B.S. in Electrical Engineering. As she was studying Electrical Engineering, Hayle founded her own blog, While designing circuits at school, she designed her own social media posts, blog content, photography, and graphic design elements at home. Her careful analytics and hard work creating unique content made the blog profitable with growing readership.

Additional Team Members

Ricky Lyman, Director of UX
Reed Kleinman, Software Developer
Court Hodges, Software Success Associate
Tom Offerman, Sales Manager
Charlie Bounds, Referral Partner Consultant
Kyle Unruh, Software Development Intern
Spence Patrick, Software Development Intern
Nick Fry, Marketing Intern



Idealab’s mission is to create and operate pioneering technology companies. Founded in 1996 by entrepreneur Bill Gross, Idealab provides a broad range of operational support to its companies, allowing the company management teams to focus on getting to market quickly and cost effectively and to take advantage of the serial start-up experience of the Idealab team.

Bill Gross and Idealab have founded or advanced development of more than 125 companies including Overture Services, eSolar, UberMedia, CitySearch, Picasa and Internet Brands. Current operating companies are providing innovative technology solutions in industries such as software, search, Internet media and services and alternative energy fields.

Angel Investors is backed by a wonderful group of angel investors. If you’re interested in learning more, contact Chris.

Lighter Capital

Lighter Capital is the leading provider of revenue-based financing for growing technology companies. The company is filling the funding gap left by banks, angel investors and VC’s. Through its proprietary underwriting process – which blends financial data, technology and a deep understanding of software driven business models – the company has created a new source of capital for growing businesses that often get overlooked by traditional funding providers.

Lighter Capital believes companies perform better when owners are focused on building their businesses, and not fund-raising. Addressing this issue, the company has developed a “lighter” tech-enabled application process that substantially reduces both the effort required to apply and the time to get approved. Today the company has completed over 40 financings and is working hard to make capital more available to more technology companies at a much faster pace than traditional banks or equity investors. The company is based in Seattle, Washington and is backed by leading venture capital firms, Voyager Capital and Summit Capital.