Good relationships are good for business. is revolutionizing referrals for professionals.

Our software gives professionals the means to build networks of interrelated professionals called ”trusted teams,” and to nurture, monitor and encourage referrals. That’s why thousands of professionals use our software every day.

We enable professional service providers to refer and be referred.

Tom Gay

Founder, CEO & Chairman

Thomas Gay is a life-long business owner and entrepreneur. His companies have been IT pioneers bringing new solutions to complex business problems. In the 80′s he founded National Decision Systems (NDS), the pioneer in advanced site selection and target marketing tools for major consumer goods companies. Tom’s firm was twice honored with the coveted INC 500 Award and he sold it in 1988 toEquifax (NYSE) of Atlanta, Ga. Today, NDS’ tools are still the industry standard and the company is now owned by A.C. Nielsen.

In 1990, Tom started VistaInfo (VINF-NASDAQ) to deliver real time, geo-targeted property risk info to banks, insurers, realtors and home buyers across the USA. After going public in 1997, Tom was honored in an Individual Investor Magazine cover story (May 1999) where he was called one of the “5 Best Undiscovered CEO’s” in the USA. VistaInfo was named a “Magic 25” company in 1999 and was acquired in 2000 with sales of $80mm to create what is now known as Fidelity National Information Solutions (FNIS-NYSE).

Brandon Barnum

Chief Referral Officer

Brandon is an experienced social entrepreneur who has built several online platforms over his career. During his decade in the mortgage industry, he built the regional mortgage brokerage Integrity Lending, all the time leveraging the internet through attractive websites and innovative online marketing campaigns.

During this time, Brandon was featured in the best-selling book “Cracking the Millionaire Code” for his entrepreneurial and charitable endeavors. In 2007, Brandon helped create the social enterprise Humanity Unites Brilliance (HUB). Serving as President, Brandon built an international sales force of over 5,000 independent representatives that generated $4 million in first year revenues with $0 initial capital investment. Here, Brandon assembled dozens of best-selling authors and top trainers as faculty providing weekly tele-seminars and presenting at HUB conferences throughout North America. After proving his ability to bootstrap a company from nothing to millions, Brandon joined as President overseeing the technology and licensing model.



Idealab’s mission is to create and operate pioneering technology companies. Founded in 1996 by entrepreneur Bill Gross, Idealab provides a broad range of operational support to its companies, allowing the company management teams to focus on getting to market quickly and cost effectively and to take advantage of the serial start-up experience of the Idealab team.

Bill Gross and Idealab have founded or advanced development of more than 125 companies including Overture Services, eSolar, UberMedia, CitySearch, Picasa and Internet Brands. Current operating companies are providing innovative technology solutions in industries such as software, search, Internet media and services and alternative energy fields.

Angel Investors is backed by a wonderful group of angel investors. If you’re interested in learning more, contact Chris.

Lighter Capital

Lighter Capital is the leading provider of revenue-based financing for growing technology companies. The company is filling the funding gap left by banks, angel investors and VC’s. Through its proprietary underwriting process – which blends financial data, technology and a deep understanding of software driven business models – the company has created a new source of capital for growing businesses that often get overlooked by traditional funding providers.

Lighter Capital believes companies perform better when owners are focused on building their businesses, and not fund-raising. Addressing this issue, the company has developed a “lighter” tech-enabled application process that substantially reduces both the effort required to apply and the time to get approved. Today the company has completed over 40 financings and is working hard to make capital more available to more technology companies at a much faster pace than traditional banks or equity investors. The company is based in Seattle, Washington and is backed by leading venture capital firms, Voyager Capital and Summit Capital.